Choosing the right color

When deciding on a new design for a website, one of the first issues to resolve is the selection of a color palette. Colors have a significant role in invoking an emotional response from visitors, and thus should be selected based on the response desired, as well as the image that you wish to portray for your business.

The following is a guide to colors:

RED	Invokes feelings of power, love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE	Can invoke feelings of trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN	Can invoke feelings of money, nature, animals, health, healing, life, harmony.
ORANGE	Can invoke feelings of comfort, creativity, celebration, fun, youth, and affordability.
PURPLE	Can invoke feelings of royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE	Can invoke feelings of innocence, purity, cleanliness, simplicity.
YELLOW	Can invoke feelings of curiosity, playfulness, cheerfulness, amusement.
PINK	Can invoke feelings of softness, sweetness, innocence, youthfulness, tenderness.
BROWN	Can invoke feelings of earth, nature, tribal, primitive, simplicity.
GREY	Can invoke feelings of neutrality, indifference, reserved.
BLACK	Can invoke feelings of seriousness, darkness, mystery, secrecy.
GOLD	Can invoke feelings of Strength, wealth

 

Comments are closed.