Website Design and e-Commerce Services

Custom Website Design / Website Redesign

Your business is unique, and as such, you need a unique website that makes an impression.

Today, people are very careful in selecting companies that they do business with and one of the main factors affecting that decision is how they perceive the quality of your website. Users judge websites, not based on the competition, but based on how they view the site based on other sites they visit. The better the presentation of the site, the more the user tends to rank that site with other sites they trust and respect. Thus, the user is more willing to purchase from a well organized and structured site than from one that is not.

Whether you are launching an brand new site, or looking to overhaul an existing site, we will work with you to develop a site that is unique to your business, ensuring a consistent brand image, ease of navigation and intuitive content structure.

But that's just the paint job – under the hood we'll ensure that everything is HTML compliant, well structured and easy to maintain. Additionally, we make sure that Search Engines find a site that is well optimized and in compliance with Google's Webmaster Guidelines. We test on all common browsers, (i.e. Internet Explorer, Firefox, Google Chrome, Opera) to ensure visitors are seeing the best possible image of your company, no matter what browser they are using.

Whether you are looking for a new blog, e-Commerce site, Corporate Identity site, Discussion Forum, Personal website, or any combination there in, we can help you make it happen!

E-Commerce Website Design and Development

Whether you are selling a single product or service, or an entire catalog of products with complex shipping requirements, inventory control monitoring and multiple payment gateways, we can help.

With experience implementing and maintaining major e-Commerce solutions, including osCommerce, creLoaded, Zen Cart and more, we will work with you to create a customized shopping experience for your customers, incorporating a custom design, well structured layout, and search engine optimized programming. We also assist with the installation and configuration of:

• Merchant Accounts / Payment Gateways
• SSL Encryption
• Order Fulfillment
• Digital Media distribution
• Shipping Calculations
• Affiliate Networks

Pay per click Management

Adding to the general organic traffic the site receives, Pay-per-click (PPC) advertising is also used to attract site visitors and potential clients, to your website.

While PPC advertising can be very beneficial in augmenting site traffic, it requires constant monitoring and testing.

It is important to provide enticing ad content. This content is what attracts searchers to click on your ad and thus visit your site. Once established, split testing should be performed to determine ads performance relative to one another, with constant adjustments made based on the results. Often mere word placement can have a dramatic affect on click-through rates.

We are well versed in setting up the processes required to ensure your advertising dollars are well spent. By developing processes to continually refine ads, landing pages and ad target keywords, we can help maximize your advertising dollar.

Other Advertising Channels

Another venue for PPC advertising is Facebook, rapidly rising to compete with Google for advertising reach.

Another very popular ad service is Bing, while not at the level of Google’s for ad reach; it is expanding with Microsoft now servicing ads to both the Bing and Yahoo search engines.

Search Engine Optimization & Traffic Generation

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic") search results. The better ranked your site is in the search engine listings, the more traffic your site gets and the more potential clients that see your site.

SEO is not normally a separate component of web development since it requires that sound development principles be utilized through the entire process beginning with software selection, template design and content creation. However, there are many tasks which are contained under the SEO umbrella that are not related to site development. SEO is not a one-shot deal, it is an ongoing process. Links must be built over time and content added in an ongoing fashion to continue to build SE rankings. That said, there are several areas that can be addressed that will have a positive effect on SE rankings. These include:

Custom Software Development

While off-the-shelf programs are cost effective alternatives to building sites from scratch, sometimes it's necessary to build it yourself. If you need a custom application built, we will work with you to design, develop, test and deploy your new application.

With extensive experience in application design and development, we will work with you to select the right development environment for the job, create details design definitions, program and thoroughly test your new application. When YOU are satisfied, we will deploy your application, making sure that your visitors' first impression is exceptional.

Content Management System (CMS)

With experience implementing a wide variety of CMS's, including the more popular ones such as Joomla, WordPress and Drupal, we can assist you with designing site templates, installing add-ons, plugins, modules and more.

We can also develop custom modules for your CMS, allowing you to expand your current functionality while maintaining the current operational and presentation characteristics of your CMS.

Website Maintenance

So you have your new, or new and improved, website – now what?

Our Website Maintenance plans are designed to give you the security you desire for your business' website, while adding cost-effective development support for general maintenance and on-going development.

Our Maintenance service includes:

• Weekly back-ups of programs and data to an offsite location (prevents site lose if the server fails)
• Upgrades to site software, including CMS and plug-in software
• Configurations and corrections as required by new software
• Any data/source restores required by server failure/data lose (site recovery in the event of a host failure, user deletion, etc.)
• Routine database management – including table optimization and repair
• Site security monitoring – detection of unauthorized software additions and software changes indicative of site hacking
• Site recovery associated with any unauthorized site modification – i.e. Site hacking
• Development Time – a pool of development hours that can be used however you need them – ensuring a developer familiar with YOUR site is available when you need them. (i.e. any program changes, adding new content/properties, menus, creating new email accounts, etc.)

All for one FIXED monthly cost.

Social Media

Today, social media is the one area with the largest marketing potential. As of last month, Facebook became the most visited site on the internet – exceeding Google for the first time ever. As a result, if properly implemented, these social gathering areas can become a huge source of traffic, even rivaling search-engine traffic.

To ensure your presence in the Social Media arena, we focus on providing your business with the tools required

Account set-up on popular Social Media Sites, including Facebook, Twitter and LinkedIn. We customize your social profiles to ensure consistent branding of your site across the multiple platforms, working to always present a consistent image of your business.

Social Bookmarking is judiciously added to your site as indicated by your business, to allow visitors to share your site and its content with their social networks – in effect, marketing your business for you.

Local Business Development

When was the last time you used the Yellow Pages? For most people, the word 'never' comes to mind. Today, the Internet is not just for e-Commerce, it is also a requirement for offline Brick-and-mortar business looking to stand out from the main street crowd.

70% of online searchers will use local search to find offline businesses.
~ Research by Kelsey Group

 

There are several techniques we employ to make sure that your business appears in these local business searches, including directory listings, site optimization and more. Our goal, to get your company found!

E-mail Marketing

Staying in contact with your visitors is essential. One of the best methods to do this is through well structured email marketing campaigns. We can:

• Set up your email marketing system, be it an internal system or one hosted by a third-party (i.e. AWeber, iContact, Constant Contact, etc)
• Design email templates for a consistent company image and brand
• Configure Auto-responder lists
• Deploy Sign-up forms
• Implement 'ethical bribes' (i.e. Free pdf reports etc).
• Implement Newsletters
• And much more…

Visitor Retention / Customer Re-activation

Visitor Retention

A fact in internet marketing is that the vast majority of users do not purchase on their first visit. Related to this is the fact that most customers won’t remember a site they visited months or years prior, instead they will begin searching all over again. This becomes a critical consideration when paying for advertising. With each click on your ad, you are paying, regardless of whether or not the client buys your product. Thus, it is necessary to ‘capture’ the user’s attention and to continue walk them through the sales process even after they have left your site.

Customer Re-activation

Additionally, it is important to continue to focus on past customers. These are users that you have already built trust with and, as a result, whom are even more willing to purchase your products.

However, this is one of the biggest missed opportunities in business (internet or not). Once a customer has bought from you, many businesses just forget about them, or assume they will come back on their own.

However, a simple email to say all the customers that bought from you a year or more ago that thanks them, gives them a free gift (like the report above) and offers them a special discount on their next purchase – just for being a valued customer – can dramatically increase sales.

Monetization

Once you have a site, its important to ensure that your are extracting every revenue dollar possible. Monetization is the process by which we are able to add revenue streams to your existing site. These can include:

• Banner Ads from associated affiliate businesses
• Implementation of advertising from click networks like LinkShare, Clickbank, Google AdSense, Overture
• Email monetization
• RSS/Feed Monetization
• etc.

Monetization helps you profit from your traffic, let us help you get started!