Salty Underground

About Salty Underground

Company: Salty Underground
Website: www.SaltyUnderground.com

With over 10 years in the business, Salty Underground specializes in the breeding and sale of Berghia Nudibranchs to saltwater aquarium enthusiasts. Additionally, they offer an ever growing selection of captive bred saltwater fish and live aquacultured corals, macro algae and invertebrates.

They also run a successful Aquarium Maintenance service in the St Louis area, specializing in providing expert care for your aquarium, supporting both fresh and saltwater systems.

About the services provided

Journey to Success worked with Salty Underground to provide a much needed face-lift for their creLoaded-based e-Commerce system, focusing on developing a clean presentation that reflected the personality of the business and allowed them to showcase their products and services. Additionally, the redesign included the following details:

Redesign of the creLoaded e-Commerce presentation templates
Development and implementation of a custom Testimonial system
Addition of a PayPal payment gateway
Numerous usability improvements to the presentation layer including image zoom, dynamic shopping-cart display and shipping cost estimation
Addition of shipping cost handling for local orders, free shipping over a certain amount, and sales tax on sales within their state
Addition of Social Media and Social Sharing
Addition of a customized Fanpage on Facebook
SEO optimization of the content as well as the Creation of content relating to Berghia Nudibranchs and Aiptasia Anemones
Implementation of an Auto-responders and eBook distribution system
Development and installation of various security measures to protect their system