When deciding on a new design for a website, one of the first issues to resolve is the selection of a color palette. Colors have a significant role in invoking an emotional response from visitors, and thus should be selected based on the response desired, as well as the image that you wish to portray for your business.
The following is a guide to colors:
|RED||Invokes feelings of power, love, passion, danger, warning, excitement, food, impulse, action, adventure.|
|BLUE||Can invoke feelings of trustworthiness, success, seriousness, calmness, power, professionalism.|
|GREEN||Can invoke feelings of money, nature, animals, health, healing, life, harmony.|
|ORANGE||Can invoke feelings of comfort, creativity, celebration, fun, youth, and affordability.|
|PURPLE||Can invoke feelings of royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.|
|WHITE||Can invoke feelings of innocence, purity, cleanliness, simplicity.|
|YELLOW||Can invoke feelings of curiosity, playfulness, cheerfulness, amusement.|
|PINK||Can invoke feelings of softness, sweetness, innocence, youthfulness, tenderness.|
|BROWN||Can invoke feelings of earth, nature, tribal, primitive, simplicity.|
|GREY||Can invoke feelings of neutrality, indifference, reserved.|
|BLACK||Can invoke feelings of seriousness, darkness, mystery, secrecy.|
|GOLD||Can invoke feelings of Strength, wealth|
The site looks Fantastic!
It feels very fresh and yet maintains the edginess!
We're getting some really amazing testimonials!
Dr. Fern Kazlow